The Official Lenten Edition

Coming January 2027

For years, the Friday Fish Fry Guide has helped thousands of Wisconsin residents discover great Friday fish fries online.

Now we’re bringing that experience to print.

The 2027 Wisconsin Fish Fry Guide is designed to be your trusted companion throughout Lent and beyond, featuring hundreds of local fish fry restaurants, exclusive coupons, stories, maps, and everything you need to enjoy one of Wisconsin’s favorite traditions.

Whether you’re searching for a neighborhood classic or planning your next fish fry adventure, this guide brings Wisconsin’s fish fry community together in one place.

Inside the Guide

The 2027 Wisconsin Fish Fry Guide is expected to include:

🍽 Hundreds of Fish Fry Restaurants

🗺 County and City Restaurant Directories

📱 QR Codes linking directly to restaurant profiles, menus, specials, directions, and hours

🎟 Exclusive Coupons valid through December 31, 2027

⭐ Featured Restaurant Spotlights

🚗 Scenic Fish Fry Road Trips

🍺 Wisconsin Beer Pairings

🥔 Fish Fry Traditions & Stories

📅 Lent Calendar & Special Events

🏆 Community Features, Annual Events, and More

Planned Distribution

Help us put the Friday Fish Fry Guide into the hands of Wisconsin fish fry lovers. We’re exploring distribution through:

• Participating Restaurants
• Chambers of Commerce
• Visitor Centers
• Hotels
• Gift Shops
• Community Events
• Local Retailers
• Amazon Ordering After Publication
• Online Ordering

Interested in carrying the guide? Contact us to learn more.

For Fish Fry Fans

✔ Guide release announcements

✔ Participating restaurants

✔ Coupon previews

✔ New restaurant spotlights

✔ Fish Fry events

✔ Special offers

Preorder the 2027 Wisconsin Friday Fish Fry Guide

Founding Preorder Price: $18

Regular retail price: $29.99

Reserve your copy of the first statewide 2027 Wisconsin Friday Fish Fry Guide before it is released in January 2027.

Preorder copies will be available for pickup in the Milwaukee, Madison, and Fox Valley areas. Exact pickup locations, dates and times will be announced closer to publication. Additional pickup locations may be added based on preorder demand.

Shipping is not included with the $18 Founding Preorder.

PREORDER YOUR COPY – $18

What Is the Friday Fish Fry Guide?

The Friday Fish Fry Guide is Wisconsin’s annual printed guide dedicated to celebrating one of the state’s most cherished traditions while helping readers discover outstanding Friday fish fries from every corner of Wisconsin.

More than a restaurant directory, the guide brings together local stories, restaurant spotlights, exclusive coupons, scenic road trips, regional maps, and hundreds of fish fry destinations into one beautifully designed publication.

Published each January before the Lenten season, the guide is created to help families, friends, travelers, and fish fry enthusiasts explore Wisconsin’s incredible fish fry culture throughout Lent and well beyond.

Covering communities across the entire state, the guide is organized by region and county, making it easy to discover nearby favorites or plan your next Wisconsin fish fry adventure.

More Than a Printed Guide

The printed guide is designed to work together with the Friday Fish Fry Guide website.

Every participating restaurant includes a QR code that links directly to its online profile, allowing readers to instantly access the most up-to-date information available, including:

• Current hours
• Menus
• Friday specials
• Photos
• Directions
• Contact information
• Restaurant websites
• Seasonal updates

This unique combination of print and digital means readers enjoy the convenience of browsing a beautifully designed guide while always having access to the latest restaurant information online.

Coupons That Keep Giving

Many participating restaurants will also feature exclusive coupons and special offers that remain valid through December 31, allowing readers to continue exploring Wisconsin’s fish fry tradition long after the Lenten season has ended.

Celebrating Wisconsin’s Fish Fry Tradition

The Friday Fish Fry Guide isn’t simply about finding a place to eat.

It’s about celebrating a tradition that has brought Wisconsin families, friends, and communities together for generations.

Inside you’ll discover:

• Hundreds of Wisconsin fish fry restaurants
• Regional and county restaurant directories
• Featured restaurant stories
• Exclusive coupons and special offers
• Wisconsin fish fry history and traditions
• Scenic fish fry road trips
• Beer pairing suggestions
• Seasonal events and community celebrations
• QR codes linking every restaurant to live online information

Whether you’re searching for a neighborhood favorite, planning a weekend getaway, or exploring a new part of Wisconsin, the Friday Fish Fry Guide is designed to become your trusted companion for discovering the best Friday fish fries throughout the state.

---

At a Glance

Published: Every January before Lent

Coverage: Fish fry restaurants throughout Wisconsin

Created By: Friday Fish Fry Guide

Includes:

• Restaurant Directory
• Restaurant Spotlights
• Regional Maps
• Coupons
• Road Trips
• Stories
• Wisconsin Traditions
• QR Codes to Live Restaurant Information

Coupons: Valid through December 31

Mission: Supporting Wisconsin restaurants while preserving and celebrating one of Wisconsin’s favorite traditions.

What’s Inside the Friday Fish Fry Guide?

 

The Friday Fish Fry Guide is designed to be much more than a restaurant directory. Every page is created to help you discover new places, explore Wisconsin’s fish fry tradition, and make the most of every Friday throughout the year.

🍽 1,000+ Wisconsin Fish Fry Restaurants

Browse one of Wisconsin’s most comprehensive collections of Friday fish fry restaurants, organized by region, county, and community to help you quickly find your next favorite destination.

---

🗺 Regional Maps

Explore Wisconsin one region at a time with easy-to-follow maps that make planning your next fish fry adventure simple, whether you’re staying close to home or taking a scenic drive.

---

⭐ Featured Restaurant Spotlights

Meet the owners, learn the stories behind local restaurants, and discover what makes each fish fry unique through professionally written spotlight articles and beautiful photography.

---

📖 Stories & Local Features

Read entertaining articles celebrating Wisconsin’s rich fish fry culture, local traditions, community events, and the people who have helped make Friday fish fries a beloved Wisconsin tradition.

---

🐟 Wisconsin Fish Fry History

Discover how the Friday fish fry became one of Wisconsin’s most recognizable culinary traditions and why it continues to bring families and communities together each week.

---

🧀 Wisconsin Traditions

From supper clubs and Old Fashioneds to rye bread, coleslaw, and potato pancakes, explore the traditions that have become part of the complete Wisconsin fish fry experience.

---

🎟 Exclusive Coupons

Enjoy special offers from participating restaurants throughout Wisconsin. Many coupons will remain valid through December 31, giving you plenty of time to explore new restaurants long after Lent has ended.

---

🚗 Scenic Fish Fry Drives

Take the scenic route with recommended drives featuring beautiful Wisconsin landscapes, charming small towns, and unforgettable fish fry destinations along the way.

---

🍺 Beer Pairings

Find suggested Wisconsin craft beers, local brews, and classic favorites that perfectly complement your Friday fish fry meal.

---

🐠 Fish Species Guide

Learn about the different fish you’ll find across Wisconsin, including cod, perch, bluegill, walleye, haddock, lake perch, catfish, and many other local favorites.

---

📅 Lent Calendar

Keep track of the Lenten season with a convenient calendar highlighting important dates and helping you plan your Friday fish fry outings.

---

📱 QR Codes to Every Restaurant

Every participating restaurant includes a QR code that connects directly to its online profile on the Friday Fish Fry Guide website, where you’ll find current hours, menus, specials, directions, photos, websites, and the latest updates.

---

🎉 Community Events

Stay connected with Wisconsin’s fish fry community through featured events, restaurant celebrations, festivals, contests, and other opportunities to experience the traditions that make Wisconsin unique.

---

And That’s Just the Beginning…

Every annual edition of the Friday Fish Fry Guide will continue to grow with new restaurants, fresh stories, expanded travel ideas, additional coupons, and exciting features that celebrate Wisconsin’s favorite Friday tradition.

Whether you’re a lifelong Wisconsin resident, a visitor exploring the state, or someone simply searching for your next great fish fry, the Friday Fish Fry Guide is designed to become your trusted companion year after year.

Frequently Asked Questions About the Friday Fish Fry Guide

 

1. What is the Friday Fish Fry Guide?

The Friday Fish Fry Guide is an annual printed publication celebrating Wisconsin’s rich Friday fish fry tradition. More than a restaurant directory, it combines restaurant listings, featured restaurant spotlights, exclusive coupons, scenic road trips, Wisconsin food traditions, community events, and informative articles into one easy-to-use guide. Each annual edition is designed to help readers discover new restaurants while supporting locally owned businesses throughout Wisconsin.

---

2. When will the printed guide be available?

The Friday Fish Fry Guide is scheduled for publication each January, just before the beginning of the Lenten season. This gives readers plenty of time to plan fish fry outings throughout Lent and continue enjoying the guide for the remainder of the year.

---

3. Is this only a guide for Lent?

No. While the guide is released before Lent because Friday fish fries are especially popular during that season, it is designed to be useful all year long. Many participating restaurants serve fish every Friday throughout the year, and many coupons are expected to remain valid through December 31.

---

4. What areas of Wisconsin are included?

Our goal is to include fish fry restaurants from every region of Wisconsin. Whether you’re visiting Milwaukee, Madison, Green Bay, Door County, Eau Claire, Wausau, the Northwoods, or a small rural community, the Friday Fish Fry Guide is designed to help you discover outstanding fish fry destinations across the state.

---

5. Is this the same as the Friday Fish Fry Guide website?

No. The printed guide and website work together. The printed guide provides an enjoyable magazine-style experience with articles, maps, coupons, and restaurant listings. The website provides live information that can be updated throughout the year, including menus, hours, specials, photos, directions, and events.

---

6. Will every restaurant be listed?

Our goal is to include as many Wisconsin restaurants offering Friday fish fries as possible. Every year we continue expanding our statewide directory to help readers discover both well-known favorites and hidden gems.

---

7. How can my restaurant be included?

Restaurants can complete the Restaurant Interest Form on this page. We’ll provide information about listings, featured restaurant opportunities, advertising, coupons, restaurant spotlights, and publication deadlines.

---

8. Do restaurants have to pay to be listed?

The Friday Fish Fry Guide includes both free and enhanced listing opportunities. Restaurants interested in greater visibility can participate in our Lifetime Featured Listing program or choose additional advertising and promotional opportunities.

---

9. What is a Lifetime Featured Listing?

A Lifetime Featured Listing is a one-time investment that provides long-term visibility on the Friday Fish Fry Guide website. During promotional periods, participating restaurants may also receive enhanced placement in the printed guide at no additional charge.

---

10. Can restaurants advertise in the guide?

Yes. Advertising opportunities include premium display ads, sponsored articles, featured restaurant pages, coupon placements, regional sponsorships, and other promotional opportunities.

---

11. Why does every restaurant include a QR code?

Each QR code links directly to the restaurant’s profile on the Friday Fish Fry Guide website. Readers can instantly view current hours, menus, Friday specials, photos, directions, websites, social media, and other up-to-date information.

---

12. What if restaurant information changes after the guide is printed?

That’s one of the advantages of combining print with digital. Restaurants can update their online profiles throughout the year, ensuring readers always have access to the latest information by scanning the QR code.

---

13. Do I need a smartphone to use the guide?

No. The printed guide includes restaurant names, addresses, and contact information. QR codes simply provide additional convenience for readers who want even more information.

---

14. Will the guide include coupons?

Yes. Many participating restaurants will offer exclusive coupons and special promotions available only through the printed guide.

---

15. How long are the coupons valid?

Many participating restaurant coupons are expected to remain valid through December 31, giving readers nearly a full year to enjoy savings.

---

16. Will every restaurant offer coupons?

No. Coupon participation is optional. Restaurants choose whether to provide special offers.

---

17. How much will the guide cost?

The Founding Preorder price is $18, with a regular retail price of $29.99 after release.

---

18. Where can I purchase the guide?

The guide will be available through the Friday Fish Fry Guide website, Amazon, and participating locations throughout Wisconsin. Additional sales locations will be announced before publication.

---

19. Can I pre-order a copy?

Yes. Preorders are now open for the 2027 Wisconsin Friday Fish Fry Guide at the special Founding Preorder price of $18. Preorder copies will be available for pickup in the Milwaukee, Madison and Fox Valley areas, with exact pickup locations announced closer to publication.

---

20. Will there be a digital version?

We’re exploring digital options in addition to the printed edition. Join our mailing list for updates.

---

21. What kinds of stories will be included?

Each edition will feature restaurant spotlights, Wisconsin fish fry traditions, community stories, scenic travel ideas, local history, recipes, interviews, and other articles celebrating Wisconsin’s unique food culture.

---

22. Will the guide include maps?

Yes. Regional maps will help readers easily locate restaurants throughout Wisconsin and plan fish fry adventures.

---

23. Will there be scenic fish fry road trips?

Absolutely. The guide will include suggested road trips that combine beautiful Wisconsin scenery with memorable fish fry destinations.

---

24. Will the guide explain different types of fish?

Yes. Readers will learn about popular Wisconsin fish fry choices including cod, perch, bluegill, haddock, walleye, lake perch, catfish, and more.

---

25. Will beer pairings be included?

Yes. The guide plans to feature Wisconsin craft beers and beverage pairings that complement traditional fish fry meals.

---

26. Will community events be included?

Yes. Community festivals, fish fry events, contests, restaurant celebrations, and other Wisconsin traditions may be featured throughout the guide.

---

27. Can businesses besides restaurants advertise?

Absolutely. Businesses serving Wisconsin residents and visitors may advertise or sponsor sections of the publication.

---

28. Are sponsorship opportunities available?

Yes. Sponsorship opportunities are planned for regions, feature sections, maps, contests, and special content throughout the guide.

---

29. Will there be a new edition every year?

Yes. Our vision is to publish a new edition each January featuring updated restaurant information, fresh stories, new coupons, and expanded content.

---

30. Will restaurant information be updated annually?

Yes. Every edition will be reviewed and updated to provide readers with the most current information available at the time of publication.

31. Why are Friday fish fries so popular in Wisconsin?

Friday fish fries have deep roots in Wisconsin’s history. Many communities with strong Catholic traditions avoided meat on Fridays, especially during Lent, leading restaurants, taverns, supper clubs, churches, and community organizations to offer fish dinners. Over time, the Friday fish fry became much more than a religious tradition. Today, it’s a beloved Wisconsin custom that brings families, friends, and visitors together every week to enjoy great food and community.

---

32. What makes a Wisconsin fish fry different?

A Wisconsin fish fry is known for generous portions, quality fish, homemade sides, and a welcoming atmosphere. Most meals include hand-breaded or beer-battered fish served with coleslaw, rye bread, tartar sauce, lemon, and a choice of potato, often accompanied by Wisconsin favorites like potato pancakes, cheese curds, or a Brandy Old Fashioned.

---

33. What types of fish are commonly served at Wisconsin fish fries?

Wisconsin restaurants serve a wide variety of fish depending on tradition and availability. Popular choices include cod, perch, bluegill, haddock, walleye, lake perch, pollock, catfish, shrimp, and occasionally local specialties. Many restaurants also feature baked fish or all-you-can-eat options.

---

34. What side dishes are traditionally served with a Wisconsin fish fry?

Classic Wisconsin fish fry sides often include coleslaw, rye bread, potato pancakes, French fries, baked potatoes, parsley potatoes, applesauce, tartar sauce, lemon wedges, and sometimes cheese curds, macaroni salad, or soup.

---

35. How can I find the best Friday fish fry near me?

The easiest way is to visit the Friday Fish Fry Guide website or use the printed guide. Our listings allow you to search by city, county, region, or restaurant while also providing current hours, menus, photos, directions, and restaurant details through convenient QR codes.

---

36. Why should I buy the printed guide if the website is free?

The printed guide offers a curated experience that the website alone can’t provide. It combines restaurant listings with exclusive coupons, feature stories, scenic road trips, maps, local history, and Wisconsin traditions in a format that’s enjoyable to browse at home, take on trips, or keep in your car. QR codes also connect every listing to the latest online information, giving you the best of both print and digital.

---

37. Who publishes the Friday Fish Fry Guide?

The Friday Fish Fry Guide has been helping people discover Wisconsin fish fry restaurants since 2010. Our mission is to support local restaurants, celebrate Wisconsin’s fish fry tradition, and make it easier for residents and visitors to find outstanding Friday fish fries throughout the state.

Explore Wisconsin’s Friday Fish Fry Guide by Region

Whether you’re looking for a classic Wisconsin fish fry close to home or planning your next road trip, our interactive Wisconsin Fish Fry Guide makes it easy to explore restaurants across the state.

Simply click on a colored region of the map below to browse fish fry restaurants in that area. Each regional guide includes participating restaurants, fish fry menus, potato pancake information when available, restaurant details, directions, and more.

From the shores of Lake Michigan to the Northwoods, the Friday Fish Fry Guide helps you discover Wisconsin’s best Friday fish fry traditions in all 72 counties.

---

How to Use the Interactive Wisconsin Fish Fry Map

Using the map is easy:

1. Click or tap the colored region that interests you.
2. Browse restaurants in that regional Fish Fry Guide.
3. View restaurant details, photos, menus, hours, and specials.
4. Find your next Wisconsin Friday Fish Fry.

Each region contains restaurants from multiple Wisconsin counties, making it easy to explore nearby communities or plan your next fish fry adventure.

---

Wisconsin Fish Fry Guide Regions

Our statewide guide is organized into nine easy-to-explore regions:

• Southeastern Wisconsin
• Fox Valley
• Bay Area
• Madison Area
• Wausau Area
• Eau Claire Area
• La Crosse Area
• Bayfield Area
• Northwoods

Each regional guide includes local restaurants, supper clubs, taverns, family restaurants, church fish fries, VFWs, American Legion posts, community organizations, and other locations serving Friday fish fries throughout Wisconsin.

---

Why We Created Regional Fish Fry Guides

Wisconsin has thousands of restaurants serving Friday fish fries. Organizing them into regional guides makes it easier to discover nearby restaurants while also helping visitors explore different parts of the state.

Whether you’re searching for an all-you-can-eat fish fry, perch, cod, bluegill, walleye, shrimp, baked fish, potato pancakes, rye bread, coleslaw, or homemade tartar sauce, our regional guides help you quickly find the restaurants you’re looking for.

---

Frequently Asked Questions

What happens when I click a region?

You’ll be taken to that region’s Fish Fry Guide where you can browse restaurants by city or county.

Are all Wisconsin counties included?

Yes. The Friday Fish Fry Guide covers all 72 Wisconsin counties through nine regional guides.

Is the Friday Fish Fry Guide free?

Yes. Anyone can browse restaurants and explore our guides at no cost.

How often is the guide updated?

We regularly update restaurant information, menus, hours, seasonal specials, and new restaurant listings throughout the year.

Can I suggest a restaurant?

Absolutely. If you know of a Wisconsin restaurant serving Friday fish fry that isn’t listed, please contact us so we can review it for inclusion.