Description
Wisconsin’s Friday Night Tradition, All in One Guide
Friday fish fry isn’t just dinner in Wisconsin. It’s part of who we are.
The 2027 Wisconsin Friday Fish Fry Guide brings that tradition together in one statewide printed guide designed for fish fry fans, road trippers and anyone who believes Friday night is a perfectly reasonable reason to drive across Wisconsin for a really good piece of fish.
Inside, you’ll discover fish fry destinations from throughout Wisconsin along with regional guides, restaurant features, stories, road-trip ideas, coupons and plenty of Wisconsin flavor.
What’s Inside
1,000+ Wisconsin Fish Fry Destinations
Discover places to try throughout Wisconsin, from longtime neighborhood favorites to destinations worth building a Friday road trip around.
Regional Guides, Maps & Road Trips
Explore different parts of Wisconsin and find new places to visit along the way.
Featured Restaurants & Stories
Meet some of the restaurants and people keeping Wisconsin’s fish fry tradition alive.
Exclusive Coupons & Specials
Find offers from participating restaurants to use throughout 2027.
Fish Fry Traditions & Wisconsin Stories
Learn more about the food, history and traditions behind one of Wisconsin’s favorite weekly rituals.
Lent 2027 Guide & Calendar
Keep the guide handy throughout the busiest fish fry season of the year.
QR Codes & Online Resources
Connect the printed guide with FridayFishFryGuide.com for menus, restaurant information and additional resources.
Founding Preorder Special
Be among the first to own the 2027 Wisconsin Friday Fish Fry Guide.
Founding Preorder Price: $18
Regular Price: $29.99
You Save: $11.99
The guide is expected to be released in January 2027, just in time to start planning your fish fry adventures for the year and for the beginning of Lent.
Preorder Pickup Information
The $18 Founding Preorder price does not include shipping.
Preordered copies of the 2027 Wisconsin Friday Fish Fry Guide will be available for pickup at scheduled pickup events in the Milwaukee, Madison, and Fox Valley areas following the book’s release.
Exact pickup locations, dates and times will be announced closer to publication. Additional pickup locations may be added based on preorder demand.
Please select your preferred pickup area during checkout.

